NEW YORK - April 21, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI), the Official Satellite Radio Partner of the NFL, announced today that 15-year NFL veteran Phil Simms has joined the SIRIUS broadcast team covering this weekend’s NFL Draft. SIRIUS and its programming partners will provide more NFL Draft coverage this weekend than any other radio broadcaster.
SIRIUS coverage of the NFL draft begins Saturday, April 24 at Noon ET and will continue for six hours. The program will feature live announcements of each team’s first-round draft pick, insight from top sports journalists from around the country, interviews with this year’s top draft picks and profiles of the Top 50 college football players. The coverage will be hosted by Simms and SIRIUS Director of NFL Programming Steve Cohen.
On Sunday at 10 am ET, SIRIUS will host four hours of subscriber phone calls as well as additional live reports from the draft. Cohen will serve as host, and he will be accompanied by Gil Brandt and Pat Kirwan. Veteran sports reporter Steve Torre will anchor the weekend coverage from the SIRIUS national broadcast center. All of the programming will be available on SIRIUS channel 124.
“It is my distinct honor to welcome Phil Simms to the SIRIUS broadcast team,” said Jay Clark, Executive Vice President of Programming, SIRIUS. “As a former first-round draft pick himself, Phil has intimate knowledge of a college player’s transformation into the ranks of the NFL. We welcome his insights.”
Simms led the New York Giants to two Super Bowl titles. At Super Bowl XXI, he completed 22 of 25 passes in the Giants’ defeat of the Denver Broncos. He went on to establish numerous team records.
SIRIUS coverage of the NFL Draft also includes reporting from ESPN Radio (channel 120), ESPNEWS (121), Sports Byline USA (122) and SIRIUS Sports Action (123).
SIRIUS provides listeners with over 110 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers over 60, 100% commercial-free, music channels featuring multiple categories of Pop, Rock, Country, Hip-Hop, R&B, Dance, Jazz, Classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL, NBA and NFL, and is the official satellite radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood and Panasonic, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Good Guys, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets in mid-2004.
SIRIUS’ exclusive automotive partners, DaimlerChrysler, Ford and BMW, represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in approximately 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, Penske Companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.