NEW YORK – March 26, 2004 - SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, announced today that SIRIUS FIRST TRAFFIC, the only nationwide traffic reporting system that uses local, on-the-scene reporters, will expand its service to 20 markets next week.
Beginning on March 29, traffic and weather for Chicago, Philadelphia, San Francisco-San Jose, Boston, Dallas-Ft. Worth, Washington, DC, Atlanta, Detroit, Houston, Seattle, Tampa-St. Petersburg, Phoenix, Miami-Ft. Lauderdale, Orlando, Pittsburgh, St. Louis, Baltimore and San Diego will join New York and Los Angeles in the SIRIUS lineup. Subscribers in these areas will always be within minutes of their market-specific traffic and weather report.
“Since its debut in February, SIRIUS FIRST TRAFFIC has been a rousing success with our subscribers in Los Angeles and New York,” said Jay Clark, Executive Vice President of Programming, SIRIUS. “Commuters in these areas appreciate the timeliness and accuracy of our traffic and weather updates, delivered by traffic reporters who live in and know the markets they are reporting on.”
SIRIUS FIRST TRAFFIC is the only satellite radio service that broadcasts traffic conditions from operations centers located around the country. SIRIUS FIRST TRAFFIC has access to an extensive array of resources, including a fleet of helicopters, fixed-wing aircraft, ground monitors, traffic cameras and other state-of-the-art technologies.
Reports for these markets will be available nationwide to all SIRIUS subscribers via the SIRIUS satellite broadcasting system, which uses three high-elliptical orbit satellites to beam more than 100 streams of programming across the continental United States.
SIRIUS FIRST TRAFFIC is provided to SIRIUS customers at no additional cost over SIRIUS’ basic monthly subscription price of $12.95 per month (an annual subscription lowers the monthly cost to about $10). This value-packed subscription also includes programming that you will only find on SIRIUS, including play-by-play from the NFL, NBA and NHL, two channels of NPR, and BBC World Service News. SIRIUS radio systems that can be used in both the car and home are available for $149 at electronics retailers including Best Buy, Circuit City and other retailers across America.
SIRIUS Satellite Radio provides listeners with more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion, Audiovox and JVC, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears, Crutchfield and, beginning this summer, RadioShack and DISH Network outlets. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive and truck brands currently offering SIRIUS radios in select new models include BMW, MINI, Chrysler, Dodge, Jeep®, Mercedes-Benz, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Volkswagen and Freightliner. Automotive and truck brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover, Aston Martin and Kenworth. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to learn more about our service.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.