AUSTIN, TX & NEW YORK – March 24, 2004 – Interstate Connections, LLC, a distributor of high end mobile electronics in truck and travel centers, announced today an agreement with SIRIUS Satellite Radio (NASDAQ: SIRI), America’s premier satellite radio provider, to expand SIRIUS’ availability through Interstate’s network of stores.
Interstate, with its 70 store-within-a-store outlets located in Travel Centers of America and Petro Shopping Centers, will provide SIRIUS with direct access to professional truck drivers through Interstate’s assisted sales floors across the U.S. In conjunction with SIRIUS’ products, such as the Brix Streamer, designed specifically for the professional driver and distributed by Pana-Pacific Corporation, the agreement uniquely positions both parties to tap into the heavy truck aftermarket that today represents approximately 3.5 million potential subscribers.
"We feel that SIRIUS’ premium line-up, including live sports, around-the-clock traffic and weather reports as well as the SIRIUS Trucking Network are the perfect complement to any long haul operators lifestyle," said Brandon Frye, CEO of Interstate Connections. "This is a natural alliance between two companies that strongly believe that SIRIUS Satellite Radio not only makes trucking more fun but also more productive and safer."
SIRIUS provides subscribers with more than 100 digital-quality channels of premium entertainment. In addition to the best 100 percent commercial-free music available anywhere, SIRIUS offers live play-by-play of NFL, NHL and NBA games as well as talk programming from ESPN and Motor Racing Network (MRN). This year, SIRIUS will also launch the first and only coast-to-coast, 24/7 NFL talk channel.
"Interstate’s store-within-a-store approach and assisted sales floor ensures truckers understand all the benefits of SIRIUS and will get great customer service no matter where they drive," said Tom Steckbeck, Vice President of Non-Automotive OEM and Specialty Markets, SIRIUS. “Working together best positions both parties to maximize this tremendous opportunity.”
Interstate Connections (www.icrocks.com) operates a national distribution channel with full service, store-within-a-store outlets in the Travel Centers of America and Petro Stopping Centers across the US. IC caters to the professional driver providing mobile electronics (cell phones and accessories, satellite radio, satellite dish, laptops and laptop accessories) for business and entertainment. IC is a privately held company based in Austin but with a rapidly expanding base of stores offering a consistent look feel and service anywhere in the US. The national footprint offers unequaled customer service no matter where a truck is headed.
SIRIUS Satellite Radio provides listeners with more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion, Audiovox and JVC, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears, Crutchfield and, beginning this summer, RadioShack and DISH Network outlets. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive and truck brands currently offering SIRIUS radios in select new models include BMW, MINI, Chrysler, Dodge, Jeep®, Mercedes-Benz, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Volkswagen and Freightliner. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.