September 29, 2003


NEW YORK – September 29, 2003 – SIRIUS (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium broadcast entertainment to cars and homes across the country, today announced that consumer electronics industry veteran, Robert Law, is joining the company as Senior Vice President of Retail Operations.

Law, who most recently was Senior Vice President of the consumer division of Kenwood USA Corporation in Long Beach, California, will oversee all aspects of SIRIUS’ growing retail business, including sales, merchandising, hardware distribution, and sales planning.

“Bob comes to SIRIUS with a proven track record in retail sales and marketing,” said Joseph P. Clayton, President and CEO of SIRIUS. “While at Kenwood, he built a dynamic and motivated sales and marketing organization that successfully positioned Kenwood as a major consumer electronics brand in this country. We believe that he will be a very valuable member of our senior management team, and he will help us with new business opportunities as we continue to grow our subscriber base.”

Law served in many management positions while at Kenwood USA since 1990, including Regional Sales Manager and Director of Sales and Marketing for its mobile electronics products, National Marketing Manager for home electronics, and Vice President of Sales and Marketing for its consumer division.

“I am thrilled to be joining the strong management team that currently exists at SIRIUS,” said Law. “It is a rare opportunity to be able to join an industry and a company that has such potential for tremendous growth. I look forward to working closely with Joe Clayton and the rest of the SIRIUS team, as we move the company forward and fulfill the promise of this incredible service.”


SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, have also announced plans to offer SIRIUS.

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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

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