NEW YORK AND MIAMI –February 12, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars, boats and homes across the country, today announced that SIRIUS’ marine partners will feature more than 100 models of boats and yachts at the Miami International Boat Show February 12-17, equipped with SIRIUS marine systems.
SIRIUS-equipped brands at the show include models of Four Winns, Carver, Formula, Larson, Glastron, Wellcraft, Hydra-Sports, Aquasport, Triumph, Windsorcraft, Regal Boats, Century, Cobia, Pursuit, and others.
“This event clearly demonstrates SIRIUS’ dominance as the satellite radio provider of choice for the boating industry, said Tom Steckbeck, Vice President of Non-Automotive OEM and Specialty Markets for SIRIUS. “We are proud to be associated with some of the most respected builders in the world and thrilled to be partnering with them to offer SIRIUS’ premier commercial-free music, news, entertainment and premium sports programming, including play-by-play NBA, NHL and, beginning next football season, NFL games to their discerning customers.”
The SIRIUS marine systems featured in these boats are manufactured by Clarion and Kenwood. These systems, as well as the SIRIUS Streamer “Plug & Play” satellite radio, manufactured by Brix, will also be featured in marine retailers’ booths at the show, such as West Marine, Consumers Marine Electronics and others. SIRIUS’ booth is #1669 in the Electronics Display area of the Miami Beach Convention Center.
The Miami International Boat Show is the largest show of its kind in the United States, attracting over 150,000 attendees. In addition to the Convention Center location, the Boat Show is also staged at Sealine Marina & Yachting Center and Miamarina at Bayside.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including RadioShack, Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.