NEW YORK – February 4, 2004 - SIRIUS Satellite Radio (NASDAQ:SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, announced today that is has become a sponsor of the National Hockey League All-Star Weekend, taking place February 6-8, 2004 in St. Paul, MN, and was named "Official Satellite Radio Provider of the NHL All-Star Weekend."
The SIRIUS brand will be visible by way of dasherboards, on-camera positions and via All-Star Weekend site materials. Also, NHL Live!, the call-in talk show produced by the NHL and heard every weekday afternoon on SIRIUS, will conduct remote broadcasts throughout the weekend. The busy slate of activities culminates in the NHL All-Star game at 3 p.m. ET on Sunday, February 8. SIRIUS will carry the game live from the Xcel Energy Center in St. Paul.
Mary Pat Ryan, Executive Vice President of Marketing, SIRIUS, said "We at SIRIUS see this sponsorship as an opportunity to remind hockey fans everywhere of our commitment to major league sports, and specifically the NHL."
SIRIUS is the Official Satellite Radio Provider of the National Hockey League. Each week during the hockey season, SIRIUS broadcasts as many as 40 hockey games each week nationwide at no additional charge above its standard monthly fee. SIRIUS radios are available at thousands of consumer electronics retailers starting at $99.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 44 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.