LAS VEGAS & NEW YORK – February 3, 2004 – SIRIUS Satellite Radio (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, today announced a new signal translation device at the National Automobile Dealers Association (NADA) Convention & Exposition in Las Vegas, that enables owners of satellite-ready radios in General Motors and Honda vehicles to receive SIRIUS.
The special translator module from SoundGate, in conjunction with a SIRIUS tuner and antenna, allows the SIRIUS signal to be played over any in-dash satellite-ready radio. The SoundGate adapter also has the ability to allow other, non satellite-ready radios from GM and Honda to receive SIRIUS’ 100% commercial free music, plus news, entertainment and play-by-play sports without having to buy new radios.
“The SoundGate translator module is the easy and convenient answer for consumers who want to receive premium satellite radio programming, but whose in-dash radios are currently not set up to receive SIRIUS” said Larry Pesce, Senior Vice President of Product Development and Strategic Planning, SIRIUS. “We want to be able to offer our commercial-free music, NBA, NHL and – beginning next football season – NFL games to as many consumers as possible, regardless of what satellite radio system their vehicle was designed to have. In close partnership with SoundGate, we’ll now be able to satisfy GM and Honda owners who are starved for a premium satellite radio service.”
The estimated retail price of the SoundGate translator, including the SIRIUS tuner and antenna, is $149.99. SoundGate translator modules for General Motors vehicles are available now at mobile electronics stores across the country. The SoundGate translator for Honda vehicles will be available at the end of this month. The SoundGate translators for GM and Honda vehicles are also expected to be sold directly to these auto dealerships.
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
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Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.