NEW YORK and LAS VEGAS, NV – January 5, 2005 – SIRIUS Satellite Radio (NASDAQ: SIRI) and Pioneer Electronics (USA) Inc., an established leader in mobile entertainment products, today announced at the Consumer Electronics Show in Las Vegas the availability of a new tuner for SIRIUS that is compatible with satellite-ready head units and most IP-Bus head units from Pioneer.
The new SIR-PNR1 tuner will come equipped with all installation hardware, including the SIRIUS antenna, for the manufacturer’s suggested retail price of $120.
“Pioneer consumers now have a choice of satellite radio service,” said Michael Townsen, director of marketing for the mobile entertainment division of Pioneer Electronics (USA) Inc. “The SIRIUS tuner is compatible with millions of head units with IP-Bus changer controls we’ve sold throughout the years. Offering an add-on SIRIUS tuner shows our commitment to the satellite radio business.”
“We are thrilled to add Pioneer to the long list of companies now producing satellite radio products for SIRIUS,” said Larry Pesce, Senior Vice President of Product Management and Strategic Planning. “Their reputation for building quality products is well-known throughout the world, and we are very pleased that Pioneer customers will now have the opportunity to access SIRIUS’ quality programming.”
The Pioneer SIR-PNR1 will be available at retail stores beginning this month.About SIRIUS
SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep®, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Beginning in February of 2005 SIRIUS will also be available in Toyota, Lexus and Scion vehicles. Hertz currently offers SIRIUS at 53 major locations around the country.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.