NEW YORK and MONTVALE, NJ – November 17, 2004 – Mercedes-Benz USA and SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the most compelling commercial-free music and sports programming to cars and homes across the country, today announced the availability of SIRIUS as a factory-installed option on select 2005 model-year Mercedes-Benz vehicles. Mercedes-Benz factory installs SIRIUS systems at its three port processing facilities in the United States, and expects to broaden this factory availability of SIRIUS to nearly all 2005 models over the next 90 days
The manufacturer’s suggested retail price (MSRP) of the SIRIUS feature is $699, and includes 14 months of SIRIUS service. The SIRIUS Satellite Radio option being offered by Mercedes-Benz is specifically engineered for their vehicles, and is fully integrated into the Mercedes-Benz audio system. This allows the Mercedes-Benz customer to enjoy digital sound and to view content information, such as song title, artist name, and sports scores on the head-unit display.
Mercedes-Benz drivers can enjoy 65 channels of digital-quality, commercial-free music; the entire NFL game lineup; a comprehensive selection of college sports; and an unmatched variety of comedy, local traffic, weather, news and entertainment programming. Plus, beginning in January 2006, SIRIUS will be the only place to hear famous radio personality Howard Stern.
"Mercedes-Benz is extremely pleased to broaden the availability of SIRIUS throughout its 2005 model year lineup," said Klaus Ulkann, Mercedes-Benz USA Vice-President of Customer Services. "We believe that our customers enjoy the unparalleled entertainment experience of SIRIUS in their new Mercedes-Benz vehicles."
"It has never been easier to get SIRIUS in your Mercedes-Benz, and we are very excited that Mercedes-Benz is offering factory installations on their 2005 model year lineup," said Doug Wilsterman, SIRIUS Senior Vice President, Automotive OEM. "We believe that the compelling SIRIUS programming is the perfect complement to the extraordinary Mercedes-Benz driving experience."
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of world-class sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Brix Labs, Clarion, Delphi, Eclipse, Jensen, JVC, Kenwood, Sanyo and XACT Communications and can be purchased at major retailers including Advance Auto Parts, Audio Express, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Office Depot, Sears, Tweeter, Ultimate Electronics and Wal-Mart, along with RadioShack and DISH Network outlets. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. SIRIUS is also available as a factory option on select Freightliner, Kenworth and Peterbilt Class 8 trucks. Also, Hertz currently offers SIRIUS in over 30 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group and United Auto Group – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
In addition, some of the best names in boating and recreational vehicles offer SIRIUS including Carver, Formula, Four Winns, Glastron, Godfrey, Hydra Sports, Larson, Lowe, Mastercraft, Monterrey, Ranger, Regal, Sea Ray, Skier’s Choice and Wellcraft, as well as RV and coach builders Winnebago, Fleetwood, American Coach, Starcraft and Alfa Leisure. Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
About Mercedes-Benz USA
Mercedes-Benz USA is headquartered near New York City in Montvale, NJ and is responsible for the U.S. sales, service and marketing of Mercedes-Benz cars and light trucks as well as the Maybach super-luxury sedan. MBUSA employs about 1,500 people in 20 different locations around the nation. In 2003, the company sold 218,717 vehicles through a nationwide network of over 300 retailers in the U.S., setting the highest-ever sales volume in its history.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.