October 26, 2004

Volvo To Launch SIRIUS Satellite Radio On Four Vehicles Lines

NEW YORK - October 26, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that SIRIUS is expected to be available in early January 2005 as a retailer-installed accessory in the following 2005 model year Volvo Cars. (Note to editors: Volvo refers to their dealers as retailers.)

  • Volvo S80
  • Volvo S60
  • Volvo V70
  • Volvo XC70

These Volvo vehicles will have factory-equipped radios that display artist, song title and category when playing SIRIUS. To facilitate retailer kit installations, Volvo will also offer a pre-wire solution as a factory installed option. To obtain SIRIUS service, the retailer must install a tuner and antenna. Pricing will be announced at a later date.

SIRIUS provides listeners with 65 channels of 100% commercial-free music as well as over 55 channels of news, sports, weather, traffic information, original entertainment and call-in talk shows, all for the great value of $12.95 a month, with no added premiums, and discounts for advance payments of one-year or more.

"Volvo has an established reputation for high quality, safety and reliability throughout the world," said Doug Wilsterman, SIRIUS Senior Vice President, Automotive OEM. "When you add SIRIUS' unparalleled programming to these vehicles, the combination provides Volvo drivers with the best of both worlds."

"We are very excited to begin our relationship with SIRIUS, and to offer our customers the best performance and in-vehicle experience possible," said Chris Dauerer, Vice President of Customer Service of Volvo Cars of North America (VCNA). "This partnership continues Volvo's long tradition of bringing innovative new technologies to consumers, and of always providing our customers with the highest levels of quality in all areas."

SIRIUS is expected to be available on additional Volvo vehicles in the near future.

About SIRIUS
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, and features 55 channels of world-class sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic, Sanyo and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS" exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world"s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.


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