WOODCLIFF LAKE, NJ & NEW YORK - October 26, 2004 - BMW of North America, LLC and SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes, announced today that SIRIUS will be available as a factory-installed option on the 2006 BMW 3 Series starting in the Summer of 2005.
The factory-installed option will be available for an MSRP of $595, which includes a one-year pre-paid subscription to the service. SIRIUS provides 65 channels of 100% commercial-free music and more than 55 channels of news, sports, weather, traffic, information and entertainment coast-to-coast. SIRIUS is currently available as a factory-installed option on the 2005 5 Series, 6 Series and 7 Series models. SIRIUS is also available as a dealer-installed accessory on current 3, 5, and 7 Series, X3, X5 and Z4 Roadster models.
“BMW 3 Series buyers can look forward to the exciting opportunity of outfitting their vehicles with premium satellite radio programming from SIRIUS,” said Doug Wilsterman, Senior Vice President, Automotive OEM, for SIRIUS. “SIRIUS is proud to provide BMW drivers with the superior experience they expect from their vehicles.”
“BMW’s relationship with SIRIUS demonstrates our commitment to offering new technologies to our customers. BMW owners can now experience the quality and variety of satellite radio with an integrated satellite radio system from the factory on all our Sedan models, including the new 2006 3 Series,” stated Rich Brekus, Manager, BMW Product Planning and Strategy.
SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic, Sanyo and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.
SIRIUS’ exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.
Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.
Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.