NEW YORK, NY--January 21, 2003-- The National Basketball Association and SIRIUS (NASDAQ: SIRI) announced today that SIRIUS will carry live audio broadcasts of NBA regular season games, playoffs and NBA Finals, as part of its standard programming package.
Beginning in mid-February, basketball fans can hear up to 40 NBA games each week as part of SIRIUS' standard programming package consisting of 100 music and entertainment streams. A complete schedule of NBA games is available on NBA.com and www.SIRIUS.com.
In addition to the play-by-play coverage, SIRIUS will implement media and marketing initiatives with various NBA properties.
"The NBA is excited to provide our fans with another innovative way to follow their favorite NBA teams and players through the SIRIUS satellite radio service," said Gregg Winik, Executive Vice President of Programming and Executive Producer, NBA Entertainment. "We want to be where our fans are and continue to make it easy for them to experience the excitement of our game."
"Adding NBA games immensely enhances our service for our valued subscribers," said Larry Rebich, SIRIUS Vice President, Programming and Market Development. "SIRIUS is proud to offer the best in sports programming at no extra charge."
About the NBA
Since its founding in 1946, the NBA has become a global phenomenon that transcends national boundaries. With 29 teams in the United States and Canada, NBA games and related programming are broadcast to 212 countries in 42 languages. The NBA is one of the largest suppliers of sports television and Internet programming in the world. Through NBA Entertainment, the league's award-winning production and programming division, the league produces NBA TV, a 24-hour television network, weekly television shows, and exclusive content for each of the NBA's team web sites, and the league's official sites, NBA.com, WNBA.com and NBDL.com. The league has also continued its partnerships with the leading Internet content and technology providers to bring the game experience even closer to its fans worldwide. For more information on the NBA, visit www.nba.com.
SIRIUS is the only satellite radio service bringing listeners 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with 40 world-class sports, news and entertainment streams for a monthly subscription fee of $12.95. Stream Designers create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion, Audiovox and Jensen, and are available at major retailers including Circuit City, Best Buy, Sears, Good Guys, Tweeter, Ultimate Electronics and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive companies that have announced plans to offer SIRIUS radios in select new car models include Chrysler, Dodge, Jeep®, Ford, Lincoln, Mercury, Mazda, Land Rover, Jaguar, Volvo, Aston Martin, Nissan, Infiniti, BMW, MINI, Audi and Volkswagen.
Click on www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Registration Statement on Form S-4 (File No. 333-101317), and amendments thereto, filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional financing in the first half of this year; our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.