CES, LAS VEGAS, NV -- January 8, 2003 -- SIRIUS (NASDAQ: SIRI), the only satellite radio service delivering uncompromised coast-to-coast music and entertainment for your car and home, today demonstrated a live video broadcast over its satellite radio system, becoming the first satellite radio company to demonstrate video capability. The demonstration of this new video transmission capability took place at the Consumer Electronics Show (CES) in Las Vegas.
At its press conference today at CES, SIRIUS demonstrated a unique application of its satellite technology that could enable its subscribers to receive video transmissions, in addition to the company's offering of music, sports, news, and entertainment. Today's consumer options for in-vehicle video are limited to built in VCRs or DVD players.
Currently, SIRIUS utilizes its satellite broadcast technology to transmit 100 digital "streams" of entertainment that include 60 streams of 100% commercial-free music, and 40 streams of news, sports, and entertainment for $12.95 per month. Unlike today's radio channels, these digital streams from SIRIUS can also carry video signals or other data.
"It's all about choice," said Joseph P. Clayton, President and CEO of SIRIUS. "Our technology enables us to transmit a wide variety of data in addition to our commercial-free music and entertainment programming. But, regardless of what we transmit, the emphasis is on variety of selection and quality programming that enhances people's lives. Ultimately, our mission is to provide customers with premier entertainment choices."
"SIRIUS is the only satellite radio company that features statistical multiplexing technology, which allows us to maximize the utilization of our bits," said Larry Pesce, Vice President of Product Management and Strategic Planning. "This technology not only lets us dynamically allocate bandwidth to where the music needs it, but also gives us the flexibility to use those bits to transmit other data, which could include stock quotes, news clips, kid shows, sporting events, movies, along with many other types of content and applications."
SIRIUS is the only satellite radio service bringing listeners 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with 40 world-class sports, news, and entertainment streams for a monthly subscription fee of $12.95. Stream Designers create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV, and boat are manufactured by Kenwood, Panasonic, Clarion, Audiovox, and Jensen, and are available at major retailers including Circuit City, Best Buy, Sears, Good Guys, Tweeter, Ultimate Electronics, and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive companies that have announced plans to offer SIRIUS radios in select new car models include Chrysler, Dodge, Jeep®, Ford, Lincoln, Mercury, Mazda, Land Rover, Jaguar, Volvo, Aston Martin, Nissan, Infiniti, BMW, MINI, Audi, and Volkswagen.
Click on www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events, or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions, and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Registration Statement on Form S-4 (File No. 333-101317) filed with the Securities and Exchange Commission on November 20, 2002. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional financing in the first half of this year; our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.