NEW YORK – February 8, 2005 - SIRIUS Satellite Radio and W Hotels have agreed to make SIRIUS radios available in select guest suites at the W - Times Square and the W Los Angeles – Westwood.
Beginning this month, W Guests can tune into their choice of SIRIUS’ 120 channels of commercial-free music, play-by-play sports from top college and pro teams, news, information and entertainment, when they check into select suites at W Hotels. The variety, selection and choice on SIRIUS are an ideal fit with W Hotels’ boutique style and comprehensive business services.
“SIRIUS Satellite Radio is the perfect complement to the W Hotel in-room experience,” said Scott Greenstein, SIRIUS President of Entertainment and Sports. “There’s a SIRIUS channel for every mood, including 65 choices of 100% commercial-free music along with 55 choices of entertainment, news and sports.”
“The W Brand has always been on the forefront of technology – our guests are savvy and like to stay current when they travel,” said Ross Klein, Senior Vice President and Chief Marketing Officer for W Hotels. “The new SIRIUS Suites are a unique mix of technology and fun that will definitely resonate with them.”
Designers, celebrities, press and other VIPs attending New York’s Fashion Week at Bryant Park can preview the layout of a SIRIUS-equipped W Hotel room in W’s backstage VIP lounge from February 7-11.
SIRIUS radios will be available for purchase at the W – Times Square gift shop and online at www.thewstore.com.