CES, LAS VEGAS & NEW YORK - January 7, 2004 - SIRIUS Satellite Radio (NASDAQ: SIRI) known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, and Alpine Electronics today announced plans to develop SIRIUS products for the Alpine retail aftermarket to be available in 2004.
"Over the past year, we have been focused on expanding our brand partnerships to provide consumers with the largest choice of satellite radio hardware at the retail level," said Joseph P. Clayton, President and CEO, SIRIUS. "Adding a world-class partner such as Alpine provides customers with the best choices in electronics to go along with the best choice in commercial-free music and sports programming in satellite radio."
"Alpine is committed to providing consumers with the most flexible and best sounding satellite radio solutions for their vehicles," said Stephen Witt, Alpine's Vice President of Brand Marketing. "We are very excited to work with SIRIUS and to add the consumer option of choice in satellite radio service to the Alpine aftermarket line of in-dash head units in 2004."
About SIRIUS SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.
Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.
About Alpine Electronics
Alpine Electronics is the world?s leading automotive consumer electronics system supplier and an ISO certified corporation. Alpine specializes in an integrated platform concept for mobile multimedia with premium components for digital audio/video media playback, digital broadcast reception, and satellite linked navigation. With research and development facilities in Asia, Europe and the U.S., Alpine is the global leader for mobile sound systems and in-vehicle navigation for both after-market and OEM factory installations. Alpine Electronics is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world?s premier manufacturers of electronic components for computer, communications and car electronics equipment. Visit www.alpine-usa.com to learn more about Alpine products or to find an authorized retailer.