April 13, 2006

Kia to Exclusively Offer SIRIUS Satellite Radio as Factory Standard Equipment

SIRIUS-Kia Agreement Runs Through 2014

NEW YORK, April 13, 2006 /PRNewswire via COMTEX News Network/ -- SIRIUS Satellite Radio (Nasdaq: SIRI) and Kia Motors America today announced that Kia will exclusively offer SIRIUS as factory standard equipment in all of its vehicles.

The long-term agreement runs through 2014, with an optional three-year extension to 2017, and calls for SIRIUS to become a standard feature in all 2009 model year Kia vehicles, beginning in 2008.

"We are very excited to add Kia to our list of exclusive automotive partners," said Mel Karmazin, CEO of SIRIUS. "Kia is an exciting company that is producing appealing cars to a growing number of consumers in the U.S., and we look forward to closely working with them to make the Kia in-vehicle experience even more rewarding."

"SIRIUS offers a unique combination of on-air talent, creative programming and various sports and entertainment properties that fit perfectly with Kia's evolving brand characteristics," said Len Hunt, Executive Vice President and COO of Kia Motors America. "Our next generation products have delivered Kia to new segments and new consumers, and the addition of SIRIUS will strengthen the company's ability to offer high-quality vehicles with modern features and amenities at an incredible value for the consumer."

Kia customers will receive three months of complimentary service, and all radios will be factory activated for dealer and customer convenience.

About SIRIUS

SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at http://shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep®, Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.

Click on http://www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

About Kia

Kia Motors America -- the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea -- offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information visit http://www.kiamedia.com.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.

O-SIRI

    Media Contact:

    Jim Collins
    SIRIUS
    212-901-6422
    jcollins@siriusradio.com


SOURCE SIRIUS Satellite Radio 

Jim Collins of SIRIUS, +1-212-901-6422, jcollins@siriusradio.com


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