Piolin, credited with popularizing the Spanish-language morning drive format in major Hispanic markets, will now have his first true national platform, reconnecting with his massive base of loyal fans while reaching new listeners nationwide who have heretofore been unable to hear his compelling, entertaining, and unpredictable style of radio. The addition of Piolin solidifies the SiriusXM Latino suite of channels as the most comprehensive lineup of Latino programming in radio today.
"I am honored SiriusXM believes in me. As I tell my listeners, 'We came to succeed.' And now, as we step up to a new level, I will be doing that on the biggest radio platform possible," said Eddie 'Piolin' Sotelo. "I can't wait to fly free and for the first time be truly available coast-to-coast. I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or anywhere mobile. I am looking forward to reconnecting with my fans and reaching out to new listeners everywhere across the country."
"Piolin's fans nationwide are loyal and supportive, and we are thrilled to welcome Piolin back to radio," said
Piolin will host the live, four-hour call-in show, expanding on the format that made him the most popular Latino radio host in
His exclusive show and the channel, Piolin Radio, will launch on SiriusXM later this year. Piolin Radio will cover the spectrum of entertainment. Details on launch date of the channel and Piolin's daily show will be announced soon. Piolin's channel joins the expanding Spanish-language programming lineup on SiriusXM. Later this year, Piolin Radio will join the SiriusXM lineup of  Spanish-language satellite channels offering a variety of commercial-free music, plus talk, entertainment, and sports, including play-by-play of
Piolin's previous show was top-rated in multiple markets nationwide and ultimately syndicated to more than 50 markets. In Los Angeles, the show was the region's No.1-rated morning program in any language. Piolin has won numerous broadcasting awards, including several NAB Marconi Radio Awards and was voted one of the most influential entertainers by the Los Angeles Times. He is scheduled to be inducted into the
The SiriusXM Latino programming lineup includes the best Spanish-language talk, entertainment, sports, and commercial-free music programming. SiriusXM Latino includes Latin music channels covering a wide variety of music genres, including Viva: Contemporary pop; La Mezcla: Top hits in Spanish and English;
Listeners can register for a 7-day trial to listen to SiriusXM Internet Radio on Android smartphones and other mobile devices. For more information on the SiriusXM channel lineup in English and Spanish, please visit www.siriusxm.com/newchannels and www.siriusxm.com/latino.
Follow Piolin on Twitter @ElShowdePiolin.
For more information, please visit www.siriusxm.com
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