Pop star Frankie J to be the official host for SiriusXM's Latin pop station, Viva
"Hector Lavoe Radio" takes over Rumbon
La Kueva to air world premiere of "Don Tetto:360 en Vivo"" />

September 12, 2013

SiriusXM Celebrates Hispanic Heritage Month with Exclusive Latin Programming

"SiriusXM's ICONOS with La Arrolladora Banda El Limon" kicks off Hispanic Heritage Month programming
Pop star Frankie J to be the official host for SiriusXM's Latin pop station, Viva
"Hector Lavoe Radio" takes over Rumbon
La Kueva to air world premiere of "Don Tetto:360 en Vivo"

NEW YORK, Sept. 12, 2013 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) announced today that it will celebrate Hispanic Heritage Month with performances, interviews, and specials by many of today's most celebrated Latin artists. 

(Logo:  http://photos.prnewswire.com/prnh/20101014/NY82093LOGO )

The special month-long programming will air across SiriusXM's Latino channels beginning Sunday, September 15, 2013. Please visit www.siriusxm.com/hhm for all airdates and times.

"SiriusXM's ICONOS with La Arrolladora Banda El Limon" will kick off Hispanic Heritage month featuring the Regional Mexican band in an exclusive Q&A session with SiriusXM subscribers.  The multiple GRAMMY® and Latin Grammy® award winning band discusses their decades-long career, early musical influences, the love from their fans, and latest album, Gracias Por Creer.   

"SiriusXM's ICONOS with La Arrolladora Banda El Limon" airs on Aguila channel 151 on September 15 at 3:00 pm ET

"Our genre-spanning programming celebrating Hispanic Heritage Month offers SiriusXM listeners across the country the most comprehensive Latin programming anywhere," said Trinity Colon, VP of Latin Music Programming, SiriusXM.  "Listeners have the opportunity to sample some of the best music of all music genres-from salsa to rock en espanol to ballads - all right here on SiriusXM."

In honor of one of the most influential salsa singers of all time, SiriusXM will air "Hector Lavoe Radio," a three-day channel takeover featuring non-stop music by Hector Lavoe, "El Cantante de los Cantantes," celebrating what would have been the famed singer's 67th birthday.  "Hector Lavoe Radio" begins airing on SiriusXM Rumbon channel 533 on Saturday, September 28 at 12:00 am ET.  

Additional Hispanic Heritage Month programming includes:

Viva channel 147:

Special performances by Mexican singer, songwriter Natalia LaFourcade; Domino Saints; bilingual Latin band Locos por Juana, and Frankie J.  Airs: Fridays at 4:00 pm ET.  

La Mezcla channel 148: 

Interview with GRAMMY® Award-winning and multi-platinum producers A&X and special guest Natti Natasha followed by performances by the duo, Kat Dahlia and Pitbull's Top Ten.  Airs Fridays at 6:00 pm ET

Caliente channel 150:

An interview and acoustic performance by Bachata group Vena; interview with producer-to-the-stars Sergio George; and, interview with Dominican singer/ songwriter Henry Santos.  Airs Fridays, beginning September 20 at 4:00 pm ET

SiriusXM Caliente will also feature live performances recorded at SiriusXM studios by Prince Royce, Willy Garcia, Sensato, Eddie Herrera, 3 Ball MTY, Tony Vega, Jose Pena Suazo y Su Banda Gorda, Los Hermanos Rosario, Los Enanitos Verdes, Frank Reyes, Grupo Niche, Frankie J, and many more.  The weekly Caliente concerts air every Thursday at 4:00 pm ET.

Aguila channel 151:

Mexican norteno band Los Rieleros del Norte stops by for an interview and share with SiriusXM listeners their Top 10 favorite songs of all time; Roberto Jr. guest-DJs, and special performances by Los Arrendadores and Martin Castillo.  Weekly specials start Saturday, September 21 at 3:00 pm ET.

Flow Nacion channel 506:

Chart- topping reggaeton artist Farruko hosts Flow Nacion's "The Chosen 10." Airs Friday, September 20 at 8:00 pm ET.

Latidos channel 520:

The channel of romantic songs from the 90s to today will feature a special interview and performance by Italian trio Il Volo and multiple-time GRAMMY® and Latin GRAMMY® singer, songwriter, composer and poet Draco Rosa's Top 10 favorite songs of all time.  Airs Saturday, September 28 and Saturday, October 12 at 1:00 pm ET.

Caricia channel 523:

Caricia dedicates one week to the music of each of its most important decades - the 60s, 70s, and 80s.  Airs Saturdays at 12:00 am ET beginning Saturday, September 21.  

Rumbon channel 533:

Takeovers by salsa's all-time greatest artists.  Featured takeovers "Ruben Blades Radio," "Fania All Stars Radio," "Hector Lavoe Radio," "Celia Cruz Radio," and "Willie Colon Radio" will air Saturdays at 12:00 am ET beginning Saturday, September 14.  

La Kueva channel 540:

The channel devoted to rock en espanol will feature interview and performances by some of the genre's biggest artists including legendary Argentinean rock band Catupecu Machu, Astro, Bareto and Viniloversus.  Airs Fridays at 4:00 pm ET

The SiriusXM Latino programming lineup includes the best Spanish-language talk, entertainment, sports, and commercial-free music programming.  SiriusXM's Latin music channels cover a wide variety of music genres including Viva: Contemporary pop; La Mezcla: Top hits in Spanish and English; Caliente: The biggest salsa, merengue and reggaeton hits; Aguila: The sound of Norteno bands, Ranchera, Duranguense and traditional Mexican music; Flow Nacion: Latin hip-hop and reggaeton; Latidos: Latin love songs from the '90s to today; Caricia: Classic ballads; Luna: Latin percussion and Afro-Cuban rhythms blended with jazz; Rumbon: Classic salsa; La Kueva: Latin rock; and En Vivo: The official channel for the Latin Grammy®, top hits and live performances.  In talk and news, SiriusXM Latino offers Cristina Radio: lifestyle, health and family programming for Latinas; Inspirate!: Compelling news, talk and advice for a fuller, more meaningful life; CNN en Espanol: CNN's 24-hour Spanish-language news network; RadioFormula Mexico: 24/7 news and talk from Mexico's leading radio broadcaster; ESPN Deportes Radio: Featuring call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, American football, baseball and boxing and beIN SPORT en Espanol: Featuring world class soccer and top international sports. SiriusXM Latino programming is available across the SiriusXM Internet Radio App, online at SiriusXM.com, and via satellite.

Listeners can register for a 7-day trial to listen to SiriusXM Internet Radio on Android smartphones and other mobile devices.  For more information on the SiriusXM channel lineup in English and Spanish, please visit www.siriusxm.com/newchannels and www.siriusxm.com/latino.

For more information on SiriusXM's Hispanic Heritage programming schedule, please visit www.siriusxm.com/latino.

About Sirius XM Radio

Sirius XM Radio Inc. is the world's largest radio broadcaster measured by revenue and has more than 25 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at siriusxm.com. SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.

On social media, join the SiriusXM community on Facebook, facebook.com/siriusxm, Twitter, twitter.com/siriusxm, Instagram, instagram.com/siriusxm, and YouTube at youtube.com/siriusxm.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: our competitive position versus other forms of radio and audio services; our dependence upon automakers; general economic conditions; failure of our satellites, which, in most cases, are not insured; our ability to attract and retain subscribers at a profitable level; royalties we pay for music rights; the unfavorable outcome of pending or future litigation; rapid technological and industry change; failure of third parties to perform; changes in consumer protection laws and their enforcement; and our substantial indebtedness. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2012, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

P-SIRI

Media Contact:
Michelle Dominguez
SiriusXM
212 901 6792
michelle.dominguez@siriusxm.com

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